10 Ways to Promote Yourself to Entrepreneurial Success by Martin Zwilling

Too many entrepreneurs I know still believe that their great idea will carry their startup. Yet most investors agree that the "idea" is worth nothing alone, and it's the entrepreneur's execution that counts. That means that selling yourself is more important than selling your idea.

In the corporate world, experts have recognized for a long time that the way people perceive you at work is vital to your career success. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager or the person whose name is synonymous with success.

​In the entrepreneur world, your perception is equally critical, except the "managers" in this world are your investors, customers, vendors, business partners and team members. I just finished a book by Dan Schawbel, Promote Yourself: The New Rules For Career Success, which will help you maximize these perceptions.

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