15 Superfoods and the Scientific Reasons to Eat Them by Anna Brooks (www.everydayhealth.org)9/17/2020 When you hear the word superfood, what comes to mind? A carrot in a cape? A nectarine with night vision? Some foods are so nutritious it may seem like they have superpowers, but outside the marketing world, there actually is no such thing as a superfood — by scientific standards, at least. Despite the lack of evidence backing the touted health benefits of superfoods (in 2007, the European Union banned using "superfood" on labels that didn’t have a health claim, which was “clear, accurate, and based on scientific evidence”), that hasn’t slowed superfood sales. Between 2011 and 2015, there was a 202 percent increase in global sales of products marketed as “superfoods,” “superfruits,” or “supergrains,” according to the Mintel Global New Products Database. The superfood trend dates back almost a century, and may have all started with a banana. In the 1920s, the United Fruit Company ran a series of colorful ads on the health benefits of bananas, research detailing the benefits of bananas was published, and soon the tropical fruit became the first food labeled a superfood, according to the Harvard T.H. Chan School of Public Health. More than 90 years later, bananas continue to be in the top three most imported fruits in the United States.
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