Neuroscience Explains Why You Need To Write Down Your Goals If You Actually Want To Achieve Them by Mark Murphy (www.forbes.com)

I’m sure you’ve heard that if you want to achieve a goal, you need to write it down. I know it sounds a bit cliché, but it actually does work.

One of my studies, called "The Gender Gap and Goal-Setting," found that both men and women need to do a much better job of writing down their goals (although men did perform a bit better than women on this issue). Study participants were asked to rate the question “My goal is so vividly described in written form (including pictures, photos, drawings, etc.) that I could literally show it to other people and they would know exactly what I’m trying to achieve.” Sadly, fewer than 20% of people said that their goals were ‘Always’ written down this vividly.

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