 Throughout my career, I've strived to stay consistent about consistency. Even the best business plans will fail without a dedication to consistency. If I say I'm going to do something, I do it. If I say I'm going to be somewhere, I'm there. If I initiate a new business process or initiative, I follow through. In my experience, consistency is a must as you build and grow your business. Here's why: 1. Consistency allows for measurement. Until you have tried something new for a period of time and in a consistent manner, you can't decide if it works or not. How do you measure effectiveness if what you are measuring isn't performed consistently? I typically give new initiatives, processes, and organizational structures at least six months before judging them a success or failure. It's often minor tweaking instead of major overhauls that make the difference.
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